Find Your Path

Partnering With Healthcare Brands to Solve Their
Most Pressing Marketing Challenges

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Designing Growth-Focused Solutions for Your Business

Est. 2013

Left Turn is a boutique consultancy focused on enabling early or growth-stage technology companies to compete more effectively – and accelerate their business performance – through outsourced strategic marketing solutions meant to transform.

Trans - Form:

Make a thorough or dramatic change in the form, appearance, or character of

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Problems We Solve

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For Investors, Ready-Made Marketing Solutions

The contribution of marketing to enterprise value in an intangible and digitally-driven economy is large (in many cases, over 50%) and growing when brand, customer, and digital assets are properly valued.

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For Management Teams, an Objective Voice

B2B organizations with well-aligned product, marketing, and sales functions demonstrate 19% faster revenue growth and 15% higher profitability vis-à-vis those that are misaligned.

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For Commercial Teams, Domain-Level Expertise

The top three sales and marketing challenges being faced include converting opportunities to sales (52%), generating quality leads (45%), and creating awareness (38%).

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What's in the Box

High-impact marketing solutions and services spanning the continuum—from strategy to execution—and lifecycle—from go-to-market to sunset.

  • Brand Development
  • Business Model Definition, Including Product, Pricing, Distribution, and Promotion Strategy
  • Environmental Analysis and Market Sizing
  • Competitive Research and Market Positioning
  • Win-Loss Analysis
  • Buyer Profiling, Including Persona Development and Journey Mapping
  • Segmentation
  • Value Proposition Development
  • Go-to-Market Execution
  • Demand Generation, Including Technology Assessment, Implementation, and Optimization
  • Digital/Search Marketing
  • Content Marketing
  • Account-Based Marketing
  • Sales Enablement
  • Thought Leader and Influencer Relations
  • PR/Communications, Including Media and Analyst Engagement
  • Functional Oversight, Including Team and Agency Management
  • Marketing Performance Management

Engagement = Outcomes

We are a product of our experience and continue to benefit from successful engagements with innovative, industry-leading brands.