Learn More About Us
Erik is a certified Pragmatic Marketer and a recent graduate of Harvard Business Publishing's Leading to Transform executive education program, who has spent more than 20 years leading high-performing marketing teams within several of the healthcare industry's most respected brands, such as WebMD, Philips, and ConsumerMedical (now part of Alight).
In 2013, he launched Left Turn, A Marketing Consultancy to participate in the growth initiatives of emerging healthcare technology companies, often focused on supporting delivery system transformation and clinical care improvement.
Erik lives just outside of Portland with his wife and two sons. When not in his office or on a Zoom call, you'll probably find him riding his bike or watching a baseball game.
Featured Thought Leader
Marketing 2024 Projections & Reflections
Beyond AI, what marketing trend do you expect to dominate in 2024?
"In terms of budget and focus, I believe there will be a subtle shift back toward brand marketing and away from performance marketing. For us, it's important to zoom out, to take a wider and longer view so that we position and sustainably differentiate our brand within a crowded marketplace."
Delivering Outsourced
Marketing Solutions
As a retained consultant, Erik works closely with investors, boards, and management teams in growth-stage health techs to deliver outsourced marketing solutions, including those grounded in strategic planning and marketing; business and channel development; research and analysis; brand management; digital marketing; account-based marketing; PR and communications; sales enablement; as well as functional oversight and budget management.
Our Model and Promise
Left Turn enters fee-based, retainer-based, equity-based, and hybrid agreements. Our compensation model can be flexibly configured to meet the needs and circumstances of your business, as well as the scope of your initiative. Our promise, however, will not waver – we are committed to helping you FIND YOUR PATH.
Learning Never Stops
Leading to Transform
Market-Driven Product Management
Value Proposition House Development
Spin-Selling
Green Belt Program (MEDIC)
