See Some of Our Recognized Work
Corporate Rebrand
Introduce a brand that better reflects the company's purpose, vision, and values while also providing a foundation to support renewed market growth.
Identified agency partners, recruited internal SMEs and sponsors, and successfully managed project delivery, yielding an entirely new brand identity codified in guidelines and standards and expressed through the relaunch of the company's website and social channels, as well as substantially all organizational assets.
Commercial Launch
Develop a marketing plan and budget, then launch integrated promotional campaigns in support of GoodRx's newly established Manufacturers' Solutions Group.
Worked collaboratively with the head of GoodRx's Manufacturers' Solutions Group to calibrate marketing and sales strategy, then delivered integrated programming across prioritized channels, including the corporate website and social channels, trade conferences and events, industry publications, as well as direct mail and email—generating an initial 4:1 return.
Erik has had a transformative impact on Enli's digital marketing and market presence. His conscientious work resulted in highly successful and well-targeted awareness and demand generation campaigns. He developed and delivered content that successfully groomed leads into sales opportunities, filling and maintaining our sales funnel at a significantly lower cost per opportunity than any prior approach.
-Malcolm Costello, SVP of Product, Enli Health Intelligence
Demand Generation
Design, license, and implement a digital marketing engine, then launch campaigns in support of the company's direct sales efforts and larger commercial growth agenda.
Evaluated and selected a marketing automation platform (MAP), integrated the MAP with the company's CRM system and fed it with licensed data, developed a lead qualification methodology, negotiated an SLA, and launched lead generation and nurturing programs tracked through automated dashboards.
You exceeded my expectations. I appreciate your scientific approach very much…your work has been instrumental in getting our 2023 ad program into the air.
-David Rowe, former Chief Marketing Officer, Cedar Gate
Media Planning
Design a multichannel media plan that simultaneously prioritizes brand awareness and performance marketing metrics, optimized for Cedar Gate's budget and evaluated within the context of established benchmarks.
Developed a media mix modeling framework, inventoried media kits, evaluated outlets, negotiated purchases, and delivered an integrated program and calendar that created leverage across channels while maximizing advertising impact.